Concepedia

Author

Peter Guenther

University of LiverpoolORCID

Also Known As

P. Guenther, Peter F. Guenther, Peter Guenther

21

Publications

738

Citations

7

H-Index

34

Concepts

All Affiliations

University of LiverpoolUniversity of LeedsUniversität Hamburg
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About

Peter Guenther is an author at University of Liverpool specializing in marketing, management, and business.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

4

4

663

2

Management

4

4

656

3

Education

1

1

25

4

Business Analytics

1

1

571

5

Economics

1

1

18

Peter Guenther

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7

Publications

717

Citations

7

H-Index

YearCitations

Improving PLS-SEM use for business marketing research

Peter Guenther, Miriam Guenther, Christian M. Ringle,

Industrial Marketing Management

2023

571

The value of branding for B2B service firms—The shareholders' perspective

Miriam Guenther, Peter Guenther

Industrial Marketing Management

2019

48

Designing Instruction for Learning in Electronic Classrooms

Gary R. Morrison, Peter Guenther

New Directions for Teaching and Learning

2000

25

The complex firm financial effects of customer satisfaction improvements

Miriam Guenther, Peter Guenther

International Journal of Research in Marketing

2020

25

Can B2B firms benefit from competitors' advertising? A dynamic business environment perspective on an emerging communication form

Peter Guenther, Miriam Guenther

Industrial Marketing Management

2022

19

Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence

Miriam Guenther, Peter Guenther

Industrial Marketing Management

2020

18

PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward

Peter Guenther, Miriam Guenther, Christian M. Ringle,

Industrial Marketing Management

2025

11

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