Concepedia

Peter Guenther

PG

7

Publications

717

Citations

7

H-Index

2000

Active since

Affiliations

University of Liverpool(Current)

University of Leeds

Universität Hamburg

Peter Guenther is an author at University of Liverpool specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementBusiness StrategyConsumer ResearchAdvertisingStrategic ManagementCustomer SatisfactionInteractive MarketingBusiness-to-consumer Marketing

Publications per year

2000–2025

7

Publications

7

Improving PLS-SEM use for business marketing research

Peter Guenther, Miriam Guenther, Christian M. Ringle et al. · Industrial Marketing Management · 2023 · 571 citations · Full text

Marketing Analytics, Customer Satisfaction, Relationship Marketing +13

The value of branding for B2B service firms—The shareholders' perspective

Miriam Guenther, Peter Guenther · Industrial Marketing Management · 2019 · 48 citations

Brand Equity, Positioning (Marketing), Management +10

Designing Instruction for Learning in Electronic Classrooms

Gary R. Morrison, Peter Guenther · New Directions for Teaching and Learning · 2000 · 25 citations

Instructional Design, Learning Management System, E-learning +12

The complex firm financial effects of customer satisfaction improvements

Miriam Guenther, Peter Guenther · International Journal of Research in Marketing · 2020 · 25 citations

Total Quality Management, Customer Satisfaction, Customer Profitability +5

Can B2B firms benefit from competitors' advertising? A dynamic business environment perspective on an emerging communication form

Peter Guenther, Miriam Guenther · Industrial Marketing Management · 2022 · 19 citations · Full text

Business-to-business Research, Digital Marketing, Communication Form +18

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