Publication | Closed Access
The value of branding for B2B service firms—The shareholders' perspective
48
Citations
79
References
2019
Year
Brand EquityPositioning (Marketing)ManagementBusinessBrand StrategyBrand DevelopmentBusiness StrategyCorporate GovernanceBrand AwarenessStrategic ManagementMarketingB2b ServiceBrand Management
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|---|---|---|
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