Concepedia

Kirk L. Wakefield

KL

Statistics

Publications

42

Citations

8.6K

H-Index

34

Active since

1993

Affiliations

Baylor University(Current)

University of Mississippi

Texas Christian University

University of Pittsburgh

University of Southern California

Kirk L. Wakefield is an author at Baylor University specializing in business, marketing, and consumer behavior.

Publications per year

1993–2022

42

Publications

42

Excitement at the mall: Determinants and effects on shopping response

Kirk L. Wakefield, Julie Baker · Journal of Retailing · 1998 · 1K citations

Business, Marketing, Retail Management +12

The effect of the servicescape on customers’ behavioral intentions in leisure service settings

Kirk L. Wakefield, Jeffrey G. Blodgett · Journal of Services Marketing · 1996 · 870 citations

Business, Marketing, Marketing Management +16

Can A Retail Web Site be Social?

Liz C. Wang, Julie Baker, Judy A. Wagner et al. · Journal of Marketing · 2007 · 660 citations

Business, Marketing, Marketing Management +15

The Importance of Servicescapes in Leisure Service Settings

Kirk L. Wakefield, Jeffrey G. Blodgett · Journal of Services Marketing · 1994 · 632 citations

Business, Marketing, Marketing Management +13

Customer response to intangible and tangible service factors

Kirk L. Wakefield, Jeffrey G. Blodgett · Psychology and Marketing · 1999 · 567 citations

Business, Marketing, Marketing Management +14

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