Concepedia

Kirk L. Wakefield

KL

Statistics

Publications

42

Citations

8.5K

H-Index

34

Active since

1993

Affiliations

Baylor University(Current)

University of Mississippi

University of Pittsburgh

Texas Christian University

University of Southern California

Kirk L. Wakefield is an author at Baylor University specializing in marketing, management, and business.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBehavioral ScienceCustomer SatisfactionSocial InfluencePerformance StudiesInteractive Marketing

Publications per year

1993–2022

42

Publications

42

Excitement at the mall: Determinants and effects on shopping response

Kirk L. Wakefield, Julie Baker · Journal of Retailing · 1998 · 1K citations

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +10

The effect of the servicescape on customers’ behavioral intentions in leisure service settings

Kirk L. Wakefield, Jeffrey G. Blodgett · Journal of Services Marketing · 1996 · 862 citations

Total Quality Management, Customer Satisfaction, Quality Of Life +18

Can A Retail Web Site be Social?

Liz C. Wang, Julie Baker, Judy A. Wagner et al. · Journal of Marketing · 2007 · 654 citations

Engineering, Digital Marketing, Consumer Research +20

The Importance of Servicescapes in Leisure Service Settings

Kirk L. Wakefield, Jeffrey G. Blodgett · Journal of Services Marketing · 1994 · 628 citations

Leisure Service Settings, Customer Satisfaction, Leisure Study +17

Customer response to intangible and tangible service factors

Kirk L. Wakefield, Jeffrey G. Blodgett · Psychology and Marketing · 1999 · 564 citations

Customer Experience, Customer Satisfaction, Consumer Research +16

1–5 of 42