Irene Di Bernardo

Statistics

Publications

Citations

131

H-Index

Active since

2021

Affiliations

University of Naples Federico II(Current)

Irene Di Bernardo is an author at University of Naples Federico II specializing in customer experience management, user experience design, and customer journey analysis.

ORCID

Publications per year

2021–2024

Publications

Serving customers through chatbots: positive and negative effects on customer experience

Angelo Ranieri, Irene Di Bernardo, Cristina Mele · Journal of Service Theory and Practice · 2024 · 55 citations · Full text

Business, Information Systems, Management Information Systems +17

Phygital customer journey: a practice-based approach

Cristina Mele, Irene Di Bernardo, Angelo Ranieri et al. · Qualitative Market Research An International Journal · 2024 · 34 citations

Arts, Design, Digital Design +17

Unravelling the customer journey: A conceptual framework and research agenda

Cristina Mele, Linda D. Hollebeek, Irene Di Bernardo et al. · Technological Forecasting and Social Change · 2024 · 27 citations · Full text

Business, Marketing, Marketing Management +17

A smart tech lever to augment caregivers' touch and foster vulnerable patient engagement and well-being

Cristina Mele, Marialuisa Marzullo, Irene Di Bernardo et al. · Journal of Service Theory and Practice · 2021 · 15 citations

Nursing, Health Sciences, Assistive Technology +16

1–4 of 4