Cristina Mele

Marketing as Value Co-creation Through Network Interaction and Resource Integration

Evert Gummesson, Cristina Mele · Journal of business market management · 2010 · 404 citations

Business, Marketing, Marketing Management +14

“Five Co‐s” in innovating: a practice‐based view

Tiziana Russo Spena, Cristina Mele · Journal of service management · 2012 · 248 citations

Management, Innovation Management, Communities Of Practice +7

Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda

Gaby Odekerken‐Schröder, Cristina Mele, Tiziana Russo Spena et al. · Journal of service management · 2020 · 209 citations · Full text

Engineering, Psychology, Social Psychology +16

The role of shared intentions in the emergence of service ecosystems

Marie Taillard, Linda D. Peters, Jaqueline Pels et al. · Journal of Business Research · 2016 · 188 citations · Full text

Social Sciences, Organizational Behavior, Social Psychology +4

Smart nudging: How cognitive technologies enable choice architectures for value co-creation

Cristina Mele, Tiziana Russo Spena, Valtteri Kaartemo et al. · Journal of Business Research · 2020 · 161 citations · Full text

Social Sciences, Behavioral Sciences, Social Psychology +12