Journal of business market management

Marketing as Value Co-creation Through Network Interaction and Resource Integration

Evert Gummesson, Cristina Mele · 2010 · 404 citations

Business, Marketing, Marketing Management +14

From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship

Stephen L. Vargo, Robert F. Lusch · 2010 · 256 citations

Business, Marketing, Marketing Management +9

Customer Relationship Management: A Strategic Perspective

Pennie Frow, Adrian Payne · 2009 · 147 citations

Management, Marketing Management, Strategic Management +14

Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity

Marko Sarstedt, Manfred Schwaiger, Christian M. Ringle · 2009 · 82 citations

Business, Marketing, Marketing Management +13

The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy

Brian P. Brown, Danny N. Bellenger, Wesley J. Johnston · 2007 · 49 citations

Business, Marketing, Marketing Management +14