Manfred Schwaiger

Corporate reputation: disentangling the effects on financial performance

Markus Eberl, Manfred Schwaiger · European Journal of Marketing · 2005 · 342 citations

Corporate Risk Management, Firm Performance, Corporate Reputation +11

The effects of corporate reputation perceptions of the general public on shareholder value

Sascha Raithel, Manfred Schwaiger · Strategic Management Journal · 2014 · 262 citations

Firm Performance, Superior Corporate Reputations, Reputation Management +13

On the value relevance of customer satisfaction. Multiple drivers and multiple markets

Sascha Raithel, Marko Sarstedt, Sebastian Scharf et al. · Journal of the Academy of Marketing Science · 2011 · 213 citations

Customer Experience, Customer Satisfaction, Customer Profitability +9

Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity

Marko Sarstedt, Manfred Schwaiger, Christian M. Ringle · Journal of business market management · 2009 · 82 citations

Industrial Distribution, Customer Satisfaction, Buying Behavior +9

Components and Parameters of Corporate Reputation — An Empirical Study

Manfred Schwaiger · Schmalenbach Business Review · 2004 · 80 citations

Firm Performance, Corporate Reputation, Reputation Management +9