Brian P. Brown

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

Kunal Swani, George R. Milne, Brian P. Brown et al. · Industrial Marketing Management · 2016 · 338 citations · Full text

Social Sciences, Communication, Marketing +12

Enhancing Knowledge Development in Marketing

Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations

Business, Marketing, Marketing Management +14

Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications

Kunal Swani, Brian P. Brown, George R. Milne · Industrial Marketing Management · 2014 · 304 citations · Full text

Social Sciences, Communication, Information Systems +9

Spreading the word through likes on Facebook

Kunal Swani, George R. Milne, Brian P. Brown · Journal of Research in Interactive Marketing · 2013 · 224 citations

Business, Marketing, Marketing Management +17

Effects of exposure to sex-stereotyped video game characters on tolerance of sexual harassment

Karen E. Dill, Brian P. Brown, Michael Collins · Journal of Experimental Social Psychology · 2008 · 184 citations

Social Sciences, Psychology, Social Psychology +14