Concepedia

Kunal Swani

KS

21

Publications

1.7K

Citations

18

H-Index

2009

Active since

Affiliations

Wright State University(Current)

University of Massachusetts Amherst

University of Rhode Island

Suffolk University

Virginia Commonwealth University

Kunal Swani is an author at Wright State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsBusinessAdvertisingDigital MarketingSocial MediaCommunicationInteractive Marketing

Publications per year

2009–2023

21

Publications

21

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

Kunal Swani, George R. Milne, Brian P. Brown et al. · Industrial Marketing Management · 2016 · 332 citations · Full text

Social Media, Advertising, Social Medium Monitoring +8

Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications

Kunal Swani, Brian P. Brown, George R. Milne · Industrial Marketing Management · 2014 · 301 citations · Full text

Social Media, Social Medium Monitoring, Social Computing +8

Spreading the word through likes on Facebook

Kunal Swani, George R. Milne, Brian P. Brown · Journal of Research in Interactive Marketing · 2013 · 222 citations

Digital Marketing, Online Communication, Online Wom Behavior +23

The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

Lauren I. Labrecque, Kunal Swani, Andrew T. Stephen · Psychology and Marketing · 2020 · 118 citations · Full text

Top Global Brands, Digital Marketing, Consumer Research +23

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Kunal Swani, Lauren I. Labrecque · Marketing Letters · 2020 · 112 citations · Full text

Social Media, Interpersonal Communication, Digital Marketing +13

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