Helena Martins Gonçalves

Re‐examining green purchase behaviour and the green consumer profile: new evidences

Gary Akehurst, Carolina Afonso, Helena Martins Gonçalves · Management Decision · 2012 · 574 citations · Full text

Business, Marketing, Marketing Management +15

Green buying behavior and the theory of consumption values: A fuzzy-set approach

Helena Martins Gonçalves, Tiago Ferreira Lourenço, Graça Miranda Silva · Journal of Business Research · 2015 · 395 citations · Full text

Management, Sustainability Management, Environmental Valuation +11

Social value and organizational performance in non-profit social organizations: Social entrepreneurship, leadership, and socioeconomic context effects

J. Augusto Felício, Helena Martins Gonçalves, Vítor da Conceição Gonçalves · Journal of Business Research · 2013 · 186 citations · Full text

Business, Nonprofit Management, Organizational Behavior +17

Customer loyalty through social networks: Lessons from Zara on Facebook

Ana M. Gamboa, Helena Martins Gonçalves · Business Horizons · 2014 · 172 citations · Full text

Business, Marketing, Marketing Management +12

The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings

Carolina Afonso, Graça Miranda Silva, Helena Martins Gonçalves et al. · Journal of Business Research · 2017 · 168 citations · Full text

Management, Marketing, Tourism Management +14