Helena Martins Gonçalves

Re‐examining green purchase behaviour and the green consumer profile: new evidences

Gary Akehurst, Carolina Afonso, Helena Martins Gonçalves · Management Decision · 2012 · 565 citations

Green Marketing, Behavioral Decision Making, Consumer Research +21

Green buying behavior and the theory of consumption values: A fuzzy-set approach

Helena Martins Gonçalves, Tiago Ferreira Lourenço, Graça Miranda Silva · Journal of Business Research · 2015 · 378 citations · Full text

Economics, Green Marketing, Consumer Choice +12

Social value and organizational performance in non-profit social organizations: Social entrepreneurship, leadership, and socioeconomic context effects

J. Augusto Felício, Helena Martins Gonçalves, Vítor da Conceição Gonçalves · Journal of Business Research · 2013 · 184 citations · Full text

Non-profit Social Organizations, Social Organization, Business +5

Customer loyalty through social networks: Lessons from Zara on Facebook

Ana M. Gamboa, Helena Martins Gonçalves · Business Horizons · 2014 · 167 citations

Customer Satisfaction, Online Customer Behavior, Social Media +10

The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings

Carolina Afonso, Graça Miranda Silva, Helena Martins Gonçalves et al. · Journal of Business Research · 2017 · 161 citations · Full text

Customer Satisfaction, Tourism Management, Behavioral Sciences +9