Concepedia

Morris George

MG

Statistics

Publications

6

Citations

731

H-Index

6

Active since

2006

Affiliations

Baylor University(Current)

Morris George is an author at Baylor University specializing in business, marketing management, and marketing.

Publications per year

2006–2020

6

Publications

6

Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice

Shankar Ganesan, Morris George, Sandy D. Jap et al. · Journal of Retailing · 2009 · 347 citations

Management, Operations Management, Supply Chain Management +16

Measuring and maximizing customer equity: a critical analysis

V. Kumar, Morris George · Journal of the Academy of Marketing Science · 2007 · 177 citations

Business, Marketing, Marketing Management +14

From Customer Lifetime Value to Shareholder Value

Paul D. Berger, Naras V. Eechambadi, Morris George et al. · Journal of Service Research · 2006 · 123 citations

Management, Business Economics, Marketing Management +16

Maximizing Profits for a Multi-Category Catalog Retailer

Morris George, V. Kumar, Dhruv Grewal · Journal of Retailing · 2013 · 33 citations

Business, Business Economics, Operations Management +12

Modeling the consumer journey for membership services

Morris George, Kirk L. Wakefield · Journal of Services Marketing · 2017 · 32 citations

Business, Marketing, Marketing Management +17

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