Statistics
Publications
2
Citations
186
H-Index
2
Active since
1989
Affiliations
Marketing Science Institute(Current)
Naras V. Eechambadi is an author at Marketing Science Institute specializing in customer lifetime value estimation, audience flow design, and television scheduling.
Publications per year
1989–2006
2
2
From Customer Lifetime Value to Shareholder Value
Paul D. Berger, Naras V. Eechambadi, Morris George et al. · Journal of Service Research · 2006 · 123 citations
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