Concepedia

Loyalty Profiling

Loyalty Profiling is a methodological framework within customer profiling that systematically identifies, categorizes, and analyzes individual consumer behaviors and psychological attributes to distinguish loyal customers from non-loyal ones based on longitudinal engagement, repeat purchase patterns, brand commitment, and resistance to competitive offerings.

33

Publications

1.8K

Citations

76

Authors

36

Institutions

Publications per year

2017–2026

7

Parents

Publications

33

The Loyal Traveler: Examining a Typology of Service Patronage

Mark P. Pritchard, Dennis R. Howard · Journal of Travel Research · 1997 · 312 citations

, , +17

A life‐stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers

Cälin Gurǎu · Journal of Consumer Marketing · 2012 · 287 citations

, , +11

Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty

Seyed Mohammad Seyed Hosseini, Anahita Maleki, Mohammad Reza Gholamian · Expert Systems with Applications · 2009 · 227 citations

, , +15

Relationships Between Involvement and Attitudinal Loyalty Constructs in Adult Fitness Programs

Se-Hyuk Park · Journal of Leisure Research · 1996 · 177 citations

, , +9

Deriving and exploring behavior segments within a retail loyalty card program

Arthur W. Allaway, Richard M. Gooner, David Berkowitz et al. · European Journal of Marketing · 2006 · 95 citations

, , +17

1–5 of 33

Authors

76

  1. CR
    Cam Rungie

    University of South Australia, Australia

    2 publications · 38 citations

    2

    h-index

  2. PL
    Paul Longley

    University College London, United Kingdom

    1 publications · 21 citations

    1

    h-index

  3. SD
    Sarv Devaraj

    University of Notre Dame, United States

    1 publications · 54 citations

    1

    h-index

  4. EP
    Elena Pokryshevskaya

    National Research University Higher School of Economics, Russia

    1 publications · 23 citations

    1

    h-index

  5. YY
    Yukun Yao

    Tongji University, China

    1 publications · 26 citations

    1

    h-index

1–5 of 76

Institutions

36

  1. Universidade da Coruña

    A Coruña, Spain

    1 h-index

    2 publications

    38 citations

  2. Technische Universität Darmstadt

    Darmstadt, Germany

    1 h-index

    1 publications

    10 citations

  3. Iran University of Science and Technology

    Tehran, Iran

    1 h-index

    3 publications

    681 citations

  4. Aarhus University

    Aarhus, Denmark

    1 h-index

    2 publications

    62 citations

  5. Queen's University Belfast

    Belfast, United Kingdom

    1 h-index

    2 publications

    36 citations

  6. University of Notre Dame

    Notre Dame, United States

    1 h-index

    2 publications

    108 citations

  7. University of Parma

    Parma, Italy

    1 h-index

    2 publications

    64 citations

  8. Kingston University

    London, United Kingdom

    1 h-index

    1 publications

    49 citations

1–8 of 36

Venues

  1. International Journal of Market Research

    2 publications · 75 citations

    2

    h-index

  2. Frontiers in Psychology

    1 publications · 14 citations

    1

    h-index

  3. 1

    h-index

  4. Journal of Marketing Analytics

    1 publications · 12 citations

    1

    h-index

  5. Journal of the Association for Information Systems

    JAIS · 1 publications · 10 citations

    1

    h-index

1–5