Concepedia

David Berkowitz

DB

15

Publications

965

Citations

14

H-Index

1998

Active since

Affiliations

University of Alabama in Huntsville(Current)

University of Alabama

David Berkowitz is an author at University of Alabama in Huntsville specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchStrategic ManagementCustomer SatisfactionBusiness StrategyNew Product DevelopmentEconomicsBrand Strategy

Publications per year

1998–2020

15

Publications

15

New Product Development Performance and the Interaction of Cross‐Functional Integration and Knowledge Management

J. Daniel Sherman, David Berkowitz, William E. Souder · Journal of Product Innovation Management · 2005 · 246 citations

Knowledge Management Strategy, Product Management, Management +17

Market Orientation and New Product Development in Global Industrial Firms

Brent M. Wren, Wm. E. Souder, David Berkowitz · Industrial Marketing Management · 2000 · 141 citations

Marketing, Market Orientation, Consumer-driven Product Development +10

Deriving and exploring behavior segments within a retail loyalty card program

Arthur W. Allaway, Richard M. Gooner, David Berkowitz et al. · European Journal of Marketing · 2006 · 95 citations

Marketing Analytics, Customer Satisfaction, Retail Loyalty Programs +25

Spatial diffusion of a new loyalty program through a retail market

Arthur W. Allaway, David Berkowitz, Giles D’Souza · Journal of Retailing · 2003 · 93 citations

Customer Satisfaction, Economics, Spatial Diffusion +11

Proactive/Responsive Market Orientation and Marketing—Research and Development Integration

Paul R. Lamore, David Berkowitz, Phillip A. Farrington · Journal of Product Innovation Management · 2013 · 78 citations · Full text

Brand Strategy, Information Sharing, D Integration +18

Rows per page

1–5 of 15