David Berkowitz - Concepedia

Author

David Berkowitz

University of Alabama in Huntsville

Also Known As

D Berkowitz, D. Berkowitz, David Berkowitz, David K. Berkowitz

Publications

Citations

H-Index

Concepts

All Affiliations

University of Alabama in Huntsville University of Alabama

About

David Berkowitz is an author at University of Alabama in Huntsville specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	13	14	911
2	Business	12	12	855
3	Education	1	1	27
4	Engineering	1	1	38
5	Business Analytics	1	1	13

David Berkowitz

Publications

965

Citations

H-Index

Page 1

	Year	Citations
New Product Development Performance and the Interaction of Cross‐Functional Integration and Knowledge Management J. Daniel Sherman, David Berkowitz, William E. Souder Journal of Product Innovation Management Knowledge Management StrategyProduct ManagementManagementInteraction EffectsNew Product Development	2005	246
Market Orientation and New Product Development in Global Industrial Firms Brent M. Wren, Wm. E. Souder, David Berkowitz Industrial Marketing Management MarketingMarket OrientationConsumer-driven Product DevelopmentMarket DevelopmentManagement	2000	141
Deriving and exploring behavior segments within a retail loyalty card program Arthur W. Allaway, Richard M. Gooner, David Berkowitz, European Journal of Marketing Marketing AnalyticsCustomer SatisfactionRetail Loyalty ProgramsCustomer ExperienceBehavioral Decision Making	2006	95
Spatial diffusion of a new loyalty program through a retail market Arthur W. Allaway, David Berkowitz, Giles D’Souza Journal of Retailing Customer SatisfactionEconomicsSpatial DiffusionNew Loyalty ProgramManagement	2003	93
Proactive/Responsive Market Orientation and Marketing—Research and Development Integration Paul R. Lamore, David Berkowitz, Phillip A. Farrington Journal of Product Innovation Management Brand StrategyInformation SharingD IntegrationManagementMarketing Communication	2013	78
Defining and Implementing Performance-Based Logistics in Government David Berkowitz, Jatinder N.D. Gupta, James T. Simpson, Defense Technical Information Center (DTIC)	2005	54
Improving services supply management in the defense sector: How the procurement process affects B2B service quality Timothy G. Hawkins, Michael Gravier, David Berkowitz, Journal of Purchasing and Supply Management Total Quality ManagementProcurementServices ManagementManagementBusiness	2015	42
Estimating Differential Lag Effects for Multiple Media across Multiple Stores David Berkowitz, Arthur W. Allaway, Giles D’Souza Journal of Advertising Marketing AnalyticsMarketingEconomicsDifferent Advertising MediaData Science	2001	41
Development of a lean assessment tool and measuring the effect of culture from employee perception Nicholas Loyd, Gregory Harris, Sampson Gholston, Journal of Manufacturing Technology Management Total Quality ManagementCustomer SatisfactionEngineeringBusiness CultureProject Management	2020	38
Increasing the Efficiency of National Export Promotion Programs: The Case of Norwegian Exporters K. Mark Weaver, David Berkowitz, Les Davies Journal of Small Business Management Economic DevelopmentTradeNorwegian ExportersEncouraging ExportsSmall Business Economics	1998	31

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