Concepedia

Brent M. Wren

BM

Statistics

Publications

12

Citations

592

H-Index

11

Active since

1992

Affiliations

University of Alabama in Huntsville(Current)

University of Memphis

Brent M. Wren is an author at University of Alabama in Huntsville specializing in management, strategic management, and business.

Publications per year

1992–2014

12

Publications

12

Market Orientation and New Product Development in Global Industrial Firms

Brent M. Wren, Wm. E. Souder, David Berkowitz · Industrial Marketing Management · 2000 · 142 citations

Management, Strategic Management, Strategy +16

Service quality as a competitive opportunity

Molly Inhofe Rapert, Brent M. Wren · Journal of Services Marketing · 1998 · 102 citations

Management, Quality Management, Strategic Management +16

The Emerging Role of Women in Industrial Selling: A Decade of Change

Patrick L. Schul, Brent M. Wren · Journal of Marketing · 1992 · 92 citations

Social Sciences, Gender Studies, Gender +9

Reconsidering organizational structure: A dual perspective of frameworks and processes.

Molly Inhofe Rapert, Brent M. Wren · Journal of managerial issues · 1998 · 73 citations

Management, Organization Studies, Organizational Behavior +8

A dyadic model of relationships in organizational buying: a synthesis of research results

Brent M. Wren, James T. Simpson · Journal of Business and Industrial Marketing · 1996 · 53 citations

Business, Organizational Behavior, Customer Relationship Management +5

1–5 of 12