Concepedia
Statistics
Publications
12
Citations
588
H-Index
11
Active since
1992
Affiliations
University of Alabama in Huntsville(Current)
University of Memphis
Brent M. Wren is an author at University of Alabama in Huntsville specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingStrategic ManagementOrganizational BehaviorHuman ResourcesBusiness StrategyProfessional SellingCustomer SatisfactionIndustrial Organization
Publications per year
1992–2014
Market Orientation and New Product Development in Global Industrial Firms
Brent M. Wren, Wm. E. Souder, David Berkowitz · Industrial Marketing Management · 2000 · 141 citations
Marketing, Market Orientation, Consumer-driven Product Development +10
Service quality as a competitive opportunity
Molly Inhofe Rapert, Brent M. Wren · Journal of Services Marketing · 1998 · 100 citations
Customer Satisfaction, Engineering, Service Excellence +16
The Emerging Role of Women in Industrial Selling: A Decade of Change
Patrick L. Schul, Brent M. Wren · Journal of Marketing · 1992 · 91 citations
Women Empowerment, Human Resource Management, Industrial Salesforce +21
Reconsidering organizational structure: A dual perspective of frameworks and processes.
Molly Inhofe Rapert, Brent M. Wren · Journal of managerial issues · 1998 · 73 citations
Organizational Issue, Organizational Complexity, Organization Science +17
A dyadic model of relationships in organizational buying: a synthesis of research results
Brent M. Wren, James T. Simpson · Journal of Business and Industrial Marketing · 1996 · 53 citations
Customer Satisfaction, Consumer Uncertainty, Business-to-business Research +19
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