William E. Souder

Managing New Product Innovations

Tait Elder, William E. Souder · Journal of Marketing · 1989 · 432 citations

Management, Innovation Management, Strategic Management +15

Managing relations between R&D and marketing in new product development projects

William E. Souder · Journal of Product Innovation Management · 1988 · 365 citations

Management, Innovation Management, Project Management +10

R&D/marketing communication during the fuzzy front-end

Rudy Moenaert, Arnoud De Meyer, William E. Souder et al. · IEEE Transactions on Engineering Management · 1995 · 256 citations · Full text

Management, Marketing, Project Management +17

INTEGRATING MARKETING AND R&D PROJECT PERSONNEL WITHIN INNOVATION PROJECTS: AN INFORMATION UNCERTAINTY MODEL*

William E. Souder, Rudy Moenaert · Journal of Management Studies · 1992 · 253 citations

Management, Innovation Management, Marketing +13

New Product Development Performance and the Interaction of Cross‐Functional Integration and Knowledge Management

J. Daniel Sherman, David Berkowitz, William E. Souder · Journal of Product Innovation Management · 2005 · 247 citations

Management, Knowledge Management, Marketing +16