Concepedia

Rudy Moenaert

RM

32

Publications

4.2K

Citations

28

H-Index

1990

Active since

Affiliations

Vlerick Business School(Current)

Tilburg University

Vrije Universiteit Brussel

Maastricht University

TIAS School for Business and Society

Rudy Moenaert is an author at Vlerick Business School specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingInnovationStrategic ManagementInnovation ManagementNew Product DevelopmentBusiness StrategyTechnology TransferKnowledge Management

Publications per year

1990–2015

32

Publications

32

An information transfer model for integrating marketing and R&D Personnel in new product development projects

Rudy Moenaert · Journal of Product Innovation Management · 1990 · 376 citations

Nomological Network, Project Management, New Product Innovations +21

The conceptualization and empirical validation of web site user satisfaction

Steve Muylle, Rudy Moenaert, Marc Despontin · Information & Management · 2003 · 354 citations

Customer Satisfaction, Online Customer Behavior, Empirical Validation +9

The adoption of information technology in the sales force

Niels Schillewaert, Michael Ahearne, R.T. Frambach et al. · Industrial Marketing Management · 2005 · 353 citations

Technology Acceptance Model, User Acceptance, Management +6

R&D-marketing integration mechanisms, communication flows, and innovation success

Rudy Moenaert · Journal of Product Innovation Management · 1994 · 281 citations

Digital Marketing, William Souder, Innovation Management +16

The Effects of R&D Team Co-location on Communication Patterns among R&D, Marketing, and Manufacturing

Christophe Van den Bulte, Rudy Moenaert · Management Science · 1998 · 254 citations

Marketing Analytics, D Team Co-location, Business-to-business Research +21

Rows per page

1–5 of 32