Concepedia
Statistics
Publications
27
Citations
1.4K
H-Index
16
Active since
1985
Affiliations
University of Alabama(Current)
Mississippi State University
University of Alabama in Huntsville
The University of Texas at Austin
Eastern Illinois University
Arthur W. Allaway is an author at University of Alabama specializing in business, marketing, and marketing management.
Publications per year
1985–2023
Effects of personal control on adoption of self‐service technology innovations
Jungki Lee, Arthur W. Allaway · Journal of Services Marketing · 2002 · 326 citations
Management, Marketing, Marketing Management +17
Service quality attributes and choice behaviour
Michael D. Richard, Arthur W. Allaway · Journal of Services Marketing · 1993 · 234 citations
Business, Marketing, Marketing Management +8
Deriving and exploring behavior segments within a retail loyalty card program
Arthur W. Allaway, Richard M. Gooner, David Berkowitz et al. · European Journal of Marketing · 2006 · 95 citations
Business, Marketing, Marketing Management +17
Spatial diffusion of a new loyalty program through a retail market
Arthur W. Allaway, David Berkowitz, Giles D’Souza · Journal of Retailing · 2003 · 93 citations
Business, Marketing, Marketing Management +16
Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry
Arthur W. Allaway, Patricia Huddleston, Judith M. Whipple et al. · Journal of Product & Brand Management · 2011 · 83 citations
Business, Marketing, Marketing Management +12
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