Concepedia

Richard M. Gooner

RM

Statistics

Publications

1

Citations

95

H-Index

1

Active since

2006

Affiliations

University of Alabama(Current)

Richard M. Gooner is an author at University of Alabama specializing in consumer research, brand strategy, and behavioral economics.

Top concepts

BusinessMarketingManagementPsychologyBrand StrategyConsumer BehaviorConsumer ResearchMarketing InsightsMarketing StrategyCategory Management

Publications per year

2006–2006

1

Publications

1

Deriving and exploring behavior segments within a retail loyalty card program

Arthur W. Allaway, Richard M. Gooner, David Berkowitz et al. · European Journal of Marketing · 2006 · 95 citations

Marketing Analytics, Customer Satisfaction, Retail Loyalty Programs +25

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