Giles D’Souza

Antecedents and consequences of consumer privacy concerns: An empirical investigation

Joseph E. Phelps, Giles D’Souza, Glen Nowak · Journal of Interactive Marketing · 2001 · 275 citations

Business, Marketing, Marketing Management +13

Can Repeating an Advertisement More Frequently than the Competition Affect Brand Preference in a Mature Market?

Giles D’Souza, Ram C. Rao · Journal of Marketing · 1995 · 116 citations

Business, Marketing, Marketing Management +17

Spatial diffusion of a new loyalty program through a retail market

Arthur W. Allaway, David Berkowitz, Giles D’Souza · Journal of Retailing · 2003 · 93 citations

Business, Marketing, Marketing Management +16

Advertising Agency Compensation: An Agency Theory Explanation

Deborah F. Spake, Giles D’Souza, Tammy Neal Crutchfield et al. · Journal of Advertising · 1999 · 61 citations

Business, Business Economics, Marketing +16

Characteristics‐based innovation adoption: scale and model validation

Richard L. Flight, Giles D’Souza, Arthur W. Allaway · Journal of Product & Brand Management · 2011 · 52 citations

Management, Innovation Management, Marketing +15