Ram C. Rao

Supermarket Competition: The Case of Every Day Low Pricing

Rajiv Lal, Ram C. Rao · Marketing Science · 1997 · 305 citations

Supermarket Competition, Economics, Retailing Issues +13

Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles

Vineet Padmanabhan, Ram C. Rao · Marketing Science · 1993 · 196 citations

Consumer Uncertainty, Engineering, Consumer Research +24

Effect of Price on the Demand for Durables: Modeling, Estimation, and Findings

Dipak C. Jain, Ram C. Rao · Journal of Business and Economic Statistics · 1990 · 180 citations

Demand Management, Economics, Dynamic Pricing +7

Pricing and Promotions in Asymmetric Duopolies

Ram C. Rao · Marketing Science · 1991 · 174 citations

Marketing, Economics, Promotions Competition +13

A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement

Norris I. Bruce, B. P. S. Murthi, Ram C. Rao · Journal of Marketing Research · 2016 · 158 citations

Marketing Analytics, Engineering, Digital Marketing +18