Ram C. Rao

Supermarket Competition: The Case of Every Day Low Pricing

Rajiv Lal, Ram C. Rao · Marketing Science · 1997 · 307 citations

Business, Economics, Marketing +17

Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles

Vineet Padmanabhan, Ram C. Rao · Marketing Science · 1993 · 199 citations

Law, Business Economics, Contract Theory +13

Effect of Price on the Demand for Durables: Modeling, Estimation, and Findings

Dipak C. Jain, Ram C. Rao · Journal of Business and Economic Statistics · 1990 · 180 citations

Social Sciences, Business Economics, Economics +8

Pricing and Promotions in Asymmetric Duopolies

Ram C. Rao · Marketing Science · 1991 · 174 citations

Business, Business Economics, Economics +17

A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement

Norris I. Bruce, B. P. S. Murthi, Ram C. Rao · Journal of Marketing Research · 2016 · 161 citations

Business, Marketing, Marketing Management +17