Concepedia

Ram C. Rao

RC

42

Publications

2.9K

Citations

27

H-Index

1977

Active since

Affiliations

The University of Texas at Dallas(Current)

Ram C. Rao is an author at The University of Texas at Dallas specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsDynamic PricingConsumer BehaviorAdvertisingInteractive MarketingBusiness Strategy

Publications per year

1977–2021

42

Publications

42

Supermarket Competition: The Case of Every Day Low Pricing

Rajiv Lal, Ram C. Rao · Marketing Science · 1997 · 305 citations

Supermarket Competition, Economics, Retailing Issues +13

Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles

Vineet Padmanabhan, Ram C. Rao · Marketing Science · 1993 · 196 citations

Consumer Uncertainty, Engineering, Consumer Research +24

Effect of Price on the Demand for Durables: Modeling, Estimation, and Findings

Dipak C. Jain, Ram C. Rao · Journal of Business and Economic Statistics · 1990 · 180 citations

Demand Management, Economics, Dynamic Pricing +7

Pricing and Promotions in Asymmetric Duopolies

Ram C. Rao · Marketing Science · 1991 · 174 citations

Marketing, Economics, Promotions Competition +13

A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement

Norris I. Bruce, B. P. S. Murthi, Ram C. Rao · Journal of Marketing Research · 2016 · 158 citations

Marketing Analytics, Engineering, Digital Marketing +18

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