Concepedia
Statistics
Publications
9
Citations
397
H-Index
Active since
2011
Affiliations
Eastern Illinois University(Current)
University of Alabama
Richard L. Flight is an author at Eastern Illinois University specializing in consumer behavior, business, and marketing.
Publications per year
2011–2021
Feeling The Urge: Affect in Impulsive and Compulsive Buying
Richard L. Flight, Melissa Markley Rountree, Sharon E. Beatty · The Journal of Marketing Theory and Practice · 2012 · 138 citations
Business, Behavioral Sciences, Psychology +12
Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement
Kesha K. Coker, Richard L. Flight, Dominic M. Baima · Journal of Research in Interactive Marketing · 2021 · 77 citations
Business, Communication, Marketing +17
Characteristics‐based innovation adoption: scale and model validation
Richard L. Flight, Giles D’Souza, Arthur W. Allaway · Journal of Product & Brand Management · 2011 · 52 citations
Management, Innovation Management, Marketing +15
A Study of Perceived Innovation Characteristics Across Cultures and Stages of Diffusion
Richard L. Flight, Arthur W. Allaway, Wan-Min Kim et al. · The Journal of Marketing Theory and Practice · 2011 · 41 citations
Management, Marketing, Marketing Management +17
Birds of a feather: brand attachment through the lens of consumer political ideologies
Richard L. Flight, Kesha K. Coker · Journal of Product & Brand Management · 2021 · 25 citations
Business, Marketing, Marketing Management +14
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