Concepedia
Statistics
Publications
7
Citations
226
H-Index
Active since
2013
Affiliations
Eastern Illinois University(Current)
Illinois Institute of Technology
Ball State University
Kesha K. Coker is an author at Eastern Illinois University specializing in business, marketing, and consumer behavior.
Publications per year
2013–2023
Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement
Kesha K. Coker, Richard L. Flight, Dominic M. Baima · Journal of Research in Interactive Marketing · 2021 · 77 citations
Business, Communication, Marketing +17
Modeling attitude constructs in movie product placements
Siva K. Balasubramanian, Hemant Patwardhan, Deepa Pillai et al. · Journal of Product & Brand Management · 2014 · 48 citations
Business, Marketing, Marketing Management +9
Alexa, may I adopt you? The role of voice assistant empathy and user-perceived risk in customer service delivery
Kesha K. Coker, Ramendra Thakur · Journal of Services Marketing · 2023 · 29 citations
Business, Information Systems, Marketing +17
Birds of a feather: brand attachment through the lens of consumer political ideologies
Richard L. Flight, Kesha K. Coker · Journal of Product & Brand Management · 2021 · 25 citations
Business, Marketing, Marketing Management +14
Social entrepreneurship: the role of national leadership culture
Kesha K. Coker, Richard L. Flight, Kelly N. Valle · Journal of Research in Marketing and Entrepreneurship · 2017 · 23 citations
Business, Leadership, Organizational Behavior +14
1–5 of 7