Concepedia

Deepa Pillai

DP

Statistics

Publications

7

Citations

182

H-Index

7

Active since

2010

Affiliations

Symbiosis International University(Current)

Northeastern Illinois University

Deepa Pillai is an author at Symbiosis International University specializing in marketing management, business, and consumer behavior.

Publications per year

2010–2023

7

Publications

7

Factors, Outcome, and the Solutions of Supply Chain Finance: Review and the Future Directions

Zericho R. Marak, Deepa Pillai · Journal of risk and financial management · 2018 · 60 citations · Full text

Management, Finance, Supply Chain Management +8

Modeling attitude constructs in movie product placements

Siva K. Balasubramanian, Hemant Patwardhan, Deepa Pillai et al. · Journal of Product & Brand Management · 2014 · 48 citations

Business, Marketing, Marketing Management +9

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States

Nadia I. Sabour, Deepa Pillai, Giacomo Gistri et al. · International Journal of Advertising · 2015 · 24 citations

Business, Marketing, Marketing Management +13

A Perspective on the Application of Fintech as a Gateway for Financial Literacy

Deepa Pillai, Ardhendu Shekhar Singh, Trupti Bhosale et al. · 2023 · 14 citations

Business, Educational Technology, Finance +17

Context specificity in use of price information sources

Ramaprasad Unni, Deepa Pillai · Journal of Consumer Marketing · 2010 · 13 citations

Business, Marketing, Marketing Management +13

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