Giacomo Gistri

How digital technologies reshape marketing: evidence from a qualitative investigation

Federica Pascucci, Elisabetta Savelli, Giacomo Gistri · Italian Journal of Marketing · 2023 · 152 citations · Full text

Business, Marketing, Marketing Management +8

Consumption practices of counterfeit luxury goods in the Italian context

Giacomo Gistri, Simona Romani, Stefano Pace et al. · Journal of Brand Management · 2009 · 89 citations · Full text

Social Sciences, Marketing, Consumer Behavior +14

The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case

Stefano Pace, Bernardo Balboni, Giacomo Gistri · Journal of Marketing Communications · 2014 · 86 citations · Full text

Business, Marketing, Marketing Management +11

When counterfeits raise the appeal of luxury brands

Simona Romani, Giacomo Gistri, Stefano Pace · Marketing Letters · 2012 · 86 citations

Business, Marketing, Marketing Management +11

Brand dislike: representing the negative side of consumer preferences

Daniele Dalli, Simona Romani, Giacomo Gistri · 2006 · 56 citations

Business, Marketing, Marketing Management +16