Concepedia

Bernardo Balboni

BB

Statistics

Publications

19

Citations

699

H-Index

16

Active since

2010

Affiliations

University of Trieste(Current)

University of Modena and Reggio Emilia

University of Sarajevo

Bernardo Balboni is an author at University of Trieste specializing in business, international business, and international expansion.

Publications per year

2010–2023

19

Publications

19

Business model evolution, contextual ambidexterity and the growth performance of high-tech start-ups

Bernardo Balboni, Guido Bortoluzzi, Roberto Pugliese et al. · Journal of Business Research · 2019 · 112 citations · Full text

Business, Entrepreneurship, Strategic Management +16

SME practice towards integrated marketing communications

Veronica Gabrielli, Bernardo Balboni · Marketing Intelligence & Planning · 2010 · 88 citations · Full text

Social Sciences, Marketing, Marketing Management +14

The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case

Stefano Pace, Bernardo Balboni, Giacomo Gistri · Journal of Marketing Communications · 2014 · 86 citations · Full text

Business, Marketing, Marketing Management +11

Retail service quality as a key activator of grocery store loyalty

Elisa Martinelli, Bernardo Balboni · Service Industries Journal · 2011 · 72 citations · Full text

Business, Marketing, Marketing Management +17

Design thinking mindset: scale development and validation

Matteo Vignoli, Clio Dosi, Bernardo Balboni · Studies in Higher Education · 2023 · 38 citations · Full text

Arts, Design, Educational Psychology +12

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