Concepedia

Veronica Gabrielli

VG

Statistics

Publications

15

Citations

693

H-Index

13

Active since

2009

Affiliations

University of Modena and Reggio Emilia(Current)

Veronica Gabrielli is an author at University of Modena and Reggio Emilia specializing in marketing, business, and brand management.

Publications per year

2009–2024

15

Publications

15

Consumption practices of fast fashion products: a consumer‐based approach

Veronica Gabrielli, Ilaria Baghi, Vanni Codeluppi · Journal of Fashion Marketing and Management · 2013 · 136 citations · Full text

Social Sciences, Sociology, Strategy +13

Consumption practices of counterfeit luxury goods in the Italian context

Giacomo Gistri, Simona Romani, Stefano Pace et al. · Journal of Brand Management · 2009 · 89 citations · Full text

Social Sciences, Marketing, Consumer Behavior +14

SME practice towards integrated marketing communications

Veronica Gabrielli, Bernardo Balboni · Marketing Intelligence & Planning · 2010 · 88 citations · Full text

Social Sciences, Marketing, Marketing Management +14

The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brand

Ilaria Baghi, Veronica Gabrielli · Journal of Product & Brand Management · 2019 · 76 citations · Full text

Business, Marketing, Psychology +17

The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality

Silvia Grappi, Francesca Bergianti, Veronica Gabrielli et al. · Journal of Business Research · 2023 · 68 citations · Full text

Business, Communication, Marketing +16

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