Concepedia

Ilaria Baghi

IB

Statistics

Publications

17

Citations

734

H-Index

14

Active since

2008

Affiliations

University of Modena and Reggio Emilia(Current)

University of Padua

NEOMA Business School

Ilaria Baghi is an author at University of Modena and Reggio Emilia specializing in marketing management, business, and marketing.

Publications per year

2008–2023

17

Publications

17

Consumption practices of fast fashion products: a consumer‐based approach

Veronica Gabrielli, Ilaria Baghi, Vanni Codeluppi · Journal of Fashion Marketing and Management · 2013 · 136 citations · Full text

Social Sciences, Sociology, Strategy +13

A strategy to communicate corporate social responsibility: cause related marketing and its dark side

Ilaria Baghi, Enrico Rubaltelli, Marcello Tedeschi · Corporate Social Responsibility and Environmental Management · 2008 · 90 citations · Full text

Business, Marketing, Marketing Management +9

The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brand

Ilaria Baghi, Veronica Gabrielli · Journal of Product & Brand Management · 2019 · 76 citations · Full text

Business, Marketing, Psychology +17

The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality

Silvia Grappi, Francesca Bergianti, Veronica Gabrielli et al. · Journal of Business Research · 2023 · 68 citations · Full text

Business, Communication, Marketing +16

High-fit charitable initiatives increase hedonic consumption through guilt reduction

Ilaria Baghi, Paolo Antonetti · European Journal of Marketing · 2017 · 54 citations · Full text

Business, Marketing, Marketing Management +15

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