Concepedia

Marcello Tedeschi

MT

Statistics

Publications

4

Citations

177

H-Index

4

Active since

1996

Affiliations

University of Modena and Reggio Emilia(Current)

University of Padua

Marcello Tedeschi is an author at University of Modena and Reggio Emilia specializing in marketing, business, and cause-related marketing.

Publications per year

1996–2010

4

Publications

4

A strategy to communicate corporate social responsibility: cause related marketing and its dark side

Ilaria Baghi, Enrico Rubaltelli, Marcello Tedeschi · Corporate Social Responsibility and Environmental Management · 2008 · 90 citations · Full text

Business, Marketing, Marketing Management +9

Numerical Information Format and Investment Decisions: Implications for the Disposition Effect and the Status Quo Bias

Enrico Rubaltelli, Sandro Rubichi, Lucia Savadori et al. · Journal of Behavioral Finance · 2005 · 50 citations

Business, Economics, Finance +14

Mental accounting and cause related marketing strategies

Ilaria Baghi, Enrico Rubaltelli, Marcello Tedeschi · International Review on Public and Nonprofit Marketing · 2010 · 20 citations · Full text

Business, Marketing, Marketing Management +12

Individual perception and social context in consumer decision making: experimental analysis

Daniele Dalli, Marcello Tedeschi · CINECA IRIS Institutial research information system (University of Pisa) · 1996 · 17 citations

Social Sciences, Marketing, Psychology +17

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