Federica Pascucci

Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling

Chiara Ancillai, Harri Terho, Silvio Cardinali et al. · Industrial Marketing Management · 2019 · 229 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +10

Inter‐firm R&D collaborations and green innovation value: The role of family firms' involvement and the moderating effects of proximity dimensions

Lorenzo Ardito, Antonio Messeni Petruzzelli, Federica Pascucci et al. · Business Strategy and the Environment · 2018 · 215 citations

Green Innovation Value, Recombinant Innovation, Innovation Adoption +25

How digital technologies reshape marketing: evidence from a qualitative investigation

Federica Pascucci, Elisabetta Savelli, Giacomo Gistri · Italian Journal of Marketing · 2023 · 139 citations · Full text

Towards designing society 5.0 solutions: The new Quintuple Helix - Design Thinking approach to technology

Sara Bartoloni, Ernesto Dario Calò, Luca Marinelli et al. · Technovation · 2021 · 110 citations · Full text

Design Innovation, Industrial Design, Integrated Design +12

The export competitiveness of Italian coffee roasting industry

Federica Pascucci · British Food Journal · 2018 · 41 citations

International Economics, International Marketing, Trade +22