Concepedia

Ramaprasad Unni

RU

Statistics

Publications

8

Citations

495

H-Index

8

Active since

2004

Affiliations

Portland State University(Current)

Tennessee State University

Ramaprasad Unni is an author at Portland State University specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementBusinessInteractive MarketingEducationConsumer ResearchDigital MarketingCustomer SatisfactionCommunicationHigher Education

Publications per year

2004–2020

8

Publications

8

Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

Ramaprasad Unni, Robert R. Harmon · Journal of Interactive Advertising · 2007 · 270 citations

Location Tracking, Digital Marketing, Targeted Advertising +16

Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience

Charla Mathwick, Janet Wagner, Ramaprasad Unni · Journal of Retailing · 2009 · 73 citations

Customer Satisfaction, Online Customer Behavior, E-services +7

USA and Asia Hospitality & Tourism Students' Perceptions and Satisfaction with Online Learning versus Traditional Face-to-Face Instruction.

David Mc. A Baker, Ramaprasad Unni · e-journal of business education & scholarship of teaching · 2018 · 35 citations

E-learning, Performance Studies, Asia Hospitality +5

Location-based services: models for strategy development in M-commerce

Ramaprasad Unni, Robert R. Harmon · 2004 · 33 citations

Engineering, Business Intelligence, Smart City +17

Value Perceptions and Retention of Textbooks among Marketing and Other Business Majors

Ramaprasad Unni · Marketing Education Review · 2005 · 27 citations

Customer Satisfaction, Value Perceptions, Past Retention Behavior +19

1–5 of 8