Concepedia

Ramendra Thakur

RT

20

Publications

1.2K

Citations

15

H-Index

2005

Active since

Affiliations

University of Louisiana at Lafayette(Current)

Gulf University for Science & Technology

Utah Valley University

Southern Illinois University Carbondale

Stetson University

Ramendra Thakur is an author at University of Louisiana at Lafayette specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessArtsCustomer SatisfactionInteractive MarketingCommunicationConsumer ResearchConsumer BehaviorDigital Marketing

Publications per year

2005–2023

20

Publications

20

Innovation in healthcare: Issues and future trends

Ramendra Thakur, Sonya Hsu, Gwen Fontenot · Journal of Business Research · 2011 · 258 citations

Nursing, Healthcare Provision, Healthcare Innovation +8

Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness

Ramendra Thakur, Arifin Angriawan, John H. Summey · Journal of Business Research · 2015 · 175 citations

Marketing, Opinion Leadership, Technology +12

Service innovation: A comparative study of U.S. and Indian service firms

Ramendra Thakur, Dena Hale · Journal of Business Research · 2012 · 145 citations

Marketing, Service Innovation, Service Research +10

Cross-cultural differences in the adoption of social media

Dhoha AlSaleh, Michael T. Elliott, Frank Q. Fu et al. · Journal of Research in Interactive Marketing · 2019 · 126 citations

Cultural Consumption, Digital Marketing, Consumer Research +25

Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze?

Ramendra Thakur, Letty Workman · Journal of Business Research · 2016 · 91 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +9

Rows per page

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