Concepedia
Statistics
Publications
6
Citations
475
H-Index
Active since
1983
Affiliations
Southern Illinois University Carbondale(Current)
University of Louisiana at Lafayette
John H. Summey is an author at Southern Illinois University Carbondale specializing in management, marketing, and business.
Top concepts
MarketingManagementArtsBusinessCommunicationConsumer ResearchEducationSocial MediaUser ExperienceConsumer Behavior
Publications per year
1983–2018
Willingness-to-punish the corporate brand for corporate social irresponsibility
Vernon Harold Sweetin, Lynette L. Knowles, John H. Summey et al. · Journal of Business Research · 2013 · 209 citations
Marketing, Socially Responsible Product, Management +10
Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
Ramendra Thakur, Arifin Angriawan, John H. Summey · Journal of Business Research · 2015 · 175 citations
Marketing, Opinion Leadership, Technology +12
A Curriculum for Personal Sales Training in an Academic Setting
Michael R. Bowers, John H. Summey · Journal of Marketing Education · 1983 · 28 citations
Industrial Design, Sales Training, Management +12
WHAT MOTIVATES CONSUMERS TO PARTAKE IN CYBER SHILLING?
Ramendra Thakur, Dena Hale, John H. Summey · The Journal of Marketing Theory and Practice · 2018 · 27 citations
Customer Satisfaction, Digital Marketing, Consumer Research +19
A perceptual approach to understanding user-generated media behavior
Ramendra Thakur, John H. Summey, Joby John · Journal of Consumer Marketing · 2013 · 23 citations
Digital Marketing, Media Innovation, Consumer Research +25
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