Concepedia

John H. Summey

JH

6

Publications

475

Citations

6

H-Index

1983

Active since

Affiliations

Southern Illinois University Carbondale(Current)

University of Louisiana at Lafayette

John H. Summey is an author at Southern Illinois University Carbondale specializing in management, marketing, and business.

Top concepts

MarketingManagementArtsBusinessCommunicationConsumer ResearchEducationSocial MediaUser ExperienceConsumer Behavior

Publications per year

1983–2018

6

Publications

6

Willingness-to-punish the corporate brand for corporate social irresponsibility

Vernon Harold Sweetin, Lynette L. Knowles, John H. Summey et al. · Journal of Business Research · 2013 · 209 citations

Marketing, Socially Responsible Product, Management +10

Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness

Ramendra Thakur, Arifin Angriawan, John H. Summey · Journal of Business Research · 2015 · 175 citations

Marketing, Opinion Leadership, Technology +12

A Curriculum for Personal Sales Training in an Academic Setting

Michael R. Bowers, John H. Summey · Journal of Marketing Education · 1983 · 28 citations

Industrial Design, Sales Training, Management +12

WHAT MOTIVATES CONSUMERS TO PARTAKE IN CYBER SHILLING?

Ramendra Thakur, Dena Hale, John H. Summey · The Journal of Marketing Theory and Practice · 2018 · 27 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

A perceptual approach to understanding user-generated media behavior

Ramendra Thakur, John H. Summey, Joby John · Journal of Consumer Marketing · 2013 · 23 citations

Digital Marketing, Media Innovation, Consumer Research +25

Rows per page

1–5 of 6