Concepedia

Lynette L. Knowles

LL

2

Publications

274

Citations

2

H-Index

2003

Active since

Affiliations

Southern Illinois University Carbondale(Current)

Lynette L. Knowles is an author at Southern Illinois University Carbondale specializing in business, globalization, and international organization.

Top concepts

BusinessMarketingManagementBrand EquityGlobalizationBrand StrategyBrand AwarenessGlobal StrategyBrand ManagementBrand Development

Publications per year

2003–2013

2

Publications

2

Willingness-to-punish the corporate brand for corporate social irresponsibility

Vernon Harold Sweetin, Lynette L. Knowles, John H. Summey et al. · Journal of Business Research · 2013 · 209 citations

Marketing, Socially Responsible Product, Management +10

Global myopia: globalization theory in International Business

Terry Nichols Clark, Lynette L. Knowles · Journal of International Management · 2003 · 65 citations

International Management, International Business Strategy, International Economics +7

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