1
Publications
209
Citations
1
H-Index
2013
Active since
Affiliations
Vernon Harold Sweetin is an author at Southern Illinois University Carbondale specializing in brand strategy, brand management, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer ResearchSocial Responsibility
Publications per year
2013–2013
1
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