Concepedia

Joby John

JJ

14

Publications

758

Citations

13

H-Index

1988

Active since

Affiliations

University of Louisiana at Lafayette(Current)

Bentley University

Kangwon National University

Dongguk University

University of New Orleans

Joby John is an author at University of Louisiana at Lafayette specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessMarketing StrategyBrand ManagementConsumer ResearchMarketing InsightsArtsBrand StrategyBrand Development

Publications per year

1988–2022

14

Publications

14

The effects of advertising spending on brand loyalty in services

Hong‐Youl Ha, Joby John, Swinder Janda et al. · European Journal of Marketing · 2011 · 129 citations

The future of services marketing: forecasts from ten services experts

Stephen J. Grove, Raymond P. Fisk, Joby John · Journal of Services Marketing · 2003 · 123 citations

Customer Satisfaction, Services Management, Consumer Research +17

Role of customer orientation in an integrative model of brand loyalty in services

Hong‐Youl Ha, Joby John · Service Industries Journal · 2009 · 71 citations

Customer Satisfaction, Consumer Research, Brand Loyalty +16

A Cross‐national Examination of Innovation Resistance

Patriya Tansuhaj, James W. Gentry, Joby John et al. · International Marketing Review · 1991 · 67 citations

International Marketing, Economic Development, Media Innovation +22

Temporal effects of information from social networks on online behavior

Hong‐Youl Ha, Joby John, J John et al. · Internet Research · 2016 · 65 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +28

Rows per page

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