Joby John - Concepedia

Author

Joby John

University of Louisiana at Lafayette

Also Known As

Ashish Waghmare, Joby John, John, Joby

Publications

1.1K

Citations

H-Index

Concepts

All Affiliations

University of Louisiana at Lafayette Bentley University Kangwon National University Dongguk University University of New Orleans

About

Joby John is an author at University of Louisiana at Lafayette specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	497
2	Business	8	8	409
3	Arts	4	4	195
4	Education	1	1	25
5	Language Studies	1	1	25

Joby John

Publications

758

Citations

H-Index

Page 1

	Year	Citations
The effects of advertising spending on brand loyalty in services Hong‐Youl Ha, Joby John, Swinder Janda, European Journal of Marketing	2011	129
The future of services marketing: forecasts from ten services experts Stephen J. Grove, Raymond P. Fisk, Joby John Journal of Services Marketing Customer SatisfactionServices ManagementConsumer ResearchMarketing DisciplineHealthcare Marketing	2003	123
Role of customer orientation in an integrative model of brand loyalty in services Hong‐Youl Ha, Joby John Service Industries Journal Customer SatisfactionConsumer ResearchBrand LoyaltyService QualityBrand Associations	2009	71
A Cross‐national Examination of Innovation Resistance Patriya Tansuhaj, James W. Gentry, Joby John, International Marketing Review International MarketingEconomic DevelopmentMedia InnovationBrand StrategyInnovation Management	1991	67
Temporal effects of information from social networks on online behavior Hong‐Youl Ha, Joby John, J John, Internet Research Behavioral Decision MakingDigital MarketingConsumer ResearchSocial InfluenceTemporal Effects	2016	65
Brand stories: bringing narrative theory to brand management Adam J. Mills, Joby John Journal of Strategic Marketing Brand StoryBrand StrategyBrand LoyaltyManagementBrand Building	2021	58
Improvisation in service performances: lessons from jazz Joby John, Stephen J. Grove, Raymond P. Fisk Managing Service Quality MusicService StrategyPerformance StudiesService DeliveryService Research	2006	54
A dramaturgical view of the health care service encounter Joby John European Journal of Marketing NursingHumanity And MedicinePerformance StudiesDramaturgical ViewServices Management	1996	53
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal Joby John, Ramendra Thakur European Journal of Marketing Customer SatisfactionServices ManagementLong Term EffectsCovid-19 EpidemiologyCovid-19	2021	37
Do Geographic Subcultures Vary Culturally James W. Gentry, Patriya Tansuhaj, L. Lee Manzer, ACR North American Advances CultureWorld CulturesCultural PracticesCultural DynamicCultural Diversity	1988	25

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