Concepedia
Statistics
Publications
39
Citations
3.1K
H-Index
25
Active since
2004
Affiliations
Dongguk University(Current)
Kansas State University
Kangwon National University
Shanghai University of Political Science and Law
Swinburne University of Technology
Hong‐Youl Ha is an author at Dongguk University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorInteractive MarketingDigital MarketingCommunicationBrand Management
Publications per year
2004–2023
Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust
Hong‐Youl Ha, Helen Perks · Journal of Consumer Behaviour · 2005 · 727 citations
Customer Experience, Customer Satisfaction, Digital Marketing +17
Factors influencing consumer perceptions of brand trust online
Hong‐Youl Ha · Journal of Product & Brand Management · 2004 · 437 citations
Customer Satisfaction, Digital Marketing, Consumer Research +21
Predicting consumer intentions to purchase energy‐efficient products
Hong‐Youl Ha, Swinder Janda · Journal of Consumer Marketing · 2012 · 368 citations
Consumer Intentions, Consumer Uncertainty, Green Marketing +19
A new understanding of satisfaction model in e‐re‐purchase situation
Hong‐Youl Ha, Swinder Janda, Siva Muthaly · European Journal of Marketing · 2010 · 175 citations
Customer Experience, Customer Satisfaction, Digital Marketing +19
The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information
Hong‐Youl Ha · Journal of Computer-Mediated Communication · 2006 · 164 citations
Customer Satisfaction, Behavioral Decision Making, Digital Marketing +20
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