32
Publications
2.8K
Citations
24
H-Index
1995
Active since
Swinder Janda is an author at Kansas State University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionInteractive MarketingService QualityBrand ManagementPurchase Intention
Publications per year
1995–2016
32
32
Rows per page
1–5 of 32