Concepedia

Siva Muthaly

SM

Statistics

Publications

15

Citations

711

H-Index

14

Active since

1997

Affiliations

Swinburne University of Technology(Current)

Kangwon National University

RMIT University

Kansas State University

University of Hull

Siva Muthaly is an author at Swinburne University of Technology specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionCommunicationInteractive MarketingTourismEducationConsumer Behavior

Publications per year

1997–2024

15

Publications

15

A new understanding of satisfaction model in e‐re‐purchase situation

Hong‐Youl Ha, Swinder Janda, Siva Muthaly · European Journal of Marketing · 2010 · 175 citations

Customer Experience, Customer Satisfaction, Digital Marketing +19

The effects of advertising spending on brand loyalty in services

Hong‐Youl Ha, Joby John, Swinder Janda et al. · European Journal of Marketing · 2011 · 129 citations

Development of brand equity: evaluation of four alternative models

Hong‐Youl Ha, Swinder Janda, Siva Muthaly · Service Industries Journal · 2010 · 80 citations

Customer Satisfaction, Brand Equity, Service Quality +12

Alternative explanations of online repurchasing behavioral intentions

Hong‐Youl Ha, Siva Muthaly, Raphaël K. Akamavi · European Journal of Marketing · 2010 · 67 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +28

The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

Jian Wei Cheong, Siva Muthaly, Mudiarasan Kuppusamy et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 60 citations

Customer Satisfaction, Electronic Products, Consumer Research +18

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