Statistics
Publications
16
Citations
730
H-Index
14
Active since
1997
Siva Muthaly is an author at Swinburne University of Technology specializing in marketing, business, and marketing management.
Publications per year
1997–2024
16
16
The effects of advertising spending on brand loyalty in services
Hong‐Youl Ha, Joby John, Swinder Janda et al. · European Journal of Marketing · 2011 · 129 citations · Full text
Jian Wei Cheong, Siva Muthaly, Mudiarasan Kuppusamy · Asia Pacific Journal of Marketing and Logistics · 2020 · 66 citations
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