Concepedia

Jian Wei Cheong

JW

Statistics

Publications

1

Citations

60

H-Index

1

Active since

2020

Affiliations

Jilin University of Finance and Economics(Current)

Jian Wei Cheong is an author at Jilin University of Finance and Economics specializing in business, interactive marketing, and purchase intention.

Top concepts

BusinessMarketingManagementTechnologyCommunicationOnline ReviewsUser ExperienceConsumer BehaviorConsumer ResearchPurchase Intention

Publications per year

2020–2020

1

Publications

1

The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

Jian Wei Cheong, Siva Muthaly, Mudiarasan Kuppusamy et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 60 citations

Customer Satisfaction, Electronic Products, Consumer Research +18

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