19
Publications
1.3K
Citations
15
H-Index
1997
Active since
Philip J. Trocchia is an author at Kansas State University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer BehaviorConsumer ResearchEducationBusinessDigital MarketingConsumer Decision MakingMarketing InsightsConsumer Uncertainty
Publications per year
1997–2023
19
19
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1–5 of 19