Frank Q. Fu

Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy

Frank Q. Fu, Keith Richards, Douglas E. Hughes et al. · Journal of Marketing · 2010 · 201 citations

Marketing Analytics, Customer Satisfaction, Consumer Study +20

The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model

Frank Q. Fu, Michael T. Elliott · The Journal of Marketing Theory and Practice · 2013 · 136 citations

Customer Satisfaction, Consumer Research, Elaboration Likelihood Model +19

Cross-cultural differences in the adoption of social media

Dhoha AlSaleh, Michael T. Elliott, Frank Q. Fu et al. · Journal of Research in Interactive Marketing · 2019 · 126 citations

Cultural Consumption, Digital Marketing, Consumer Research +25

Managing the Drivers of Organizational Commitment and Salesperson Effort: An Application of Meyer and Allen's Three-Component Model

Frank Q. Fu, Willy Bolander, Eli Jones · The Journal of Marketing Theory and Practice · 2009 · 111 citations

Customer Satisfaction, Organizational Characteristic, Human Resource Management +17

Better together: Trait competitiveness and competitive psychological climate as antecedents of salesperson organizational commitment and sales performance

Wyatt A. Schrock, Douglas E. Hughes, Frank Q. Fu et al. · Marketing Letters · 2014 · 104 citations

Organizational Characteristic, Sales Management, Management +11