Concepedia
Statistics
Publications
19
Citations
885
H-Index
17
Active since
2002
Affiliations
University of Limerick(Current)
University of Birmingham
Hanken School of Economics
University College Cork
University of Aveiro
Deirdre O’Loughlin is an author at University of Limerick specializing in business, marketing, and consumer behavior.
Publications per year
2002–2023
From relationships to experiences in retail financial services
Deirdre O’Loughlin, Isabelle Szmigin, Peter W. Turnbull · International Journal of Bank Marketing · 2004 · 128 citations
Business, Marketing, Marketing Management +14
Exploring e‐service quality: a study of Irish online banking
Mary Loonam, Deirdre O’Loughlin · Marketing Intelligence & Planning · 2008 · 117 citations
Business, Information Systems, Management Information Systems +17
Customer perspectives on the role and importance of branding in Irish retail financial services
Deirdre O’Loughlin, Isabelle Szmigin · International Journal of Bank Marketing · 2005 · 92 citations
Business, Marketing, Marketing Management +17
Peer observation of teaching: enhancing academic engagement for new participants
Conor Carroll, Deirdre O’Loughlin · Innovations in Education and Teaching International · 2013 · 83 citations
Education, Higher Education, Teaching +11
An observation analysis of e-service quality in online banking
Mary Loonam, Deirdre O’Loughlin · Journal of Financial Services Marketing · 2008 · 49 citations
Business, Information Systems, Management Information Systems +16
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