Cross-Channel Profiling is a customer profiling method that integrates and analyzes behavioral, demographic, and transactional data across multiple interaction channels—such as online, mobile, social media, and offline platforms—to construct a unified and comprehensive customer profile, distinguished from single-channel approaches by its ability to capture cross-contextual customer behavior and preferences.
3
Publications
234
Citations
6
Authors
5
Institutions
Publications per year
2017–2026
2
Parents
Publications
3
1–3 of 3
Authors
6
- TS
1
h-index
- DB
1
h-index
- AR
1
h-index
- LSLaurette S. Tuckerman
Centre National de la Recherche Scientifique, France
1 publications · 132 citations
1
h-index
- EN
1
h-index
1–5 of 6
Institutions
5
Shoreline Community College
Shoreline, United States
1 h-index
1 publications
13 citations
Centre National de la Recherche Scientifique
Paris, France
1 h-index
1 publications
132 citations
University of Bayreuth
Bayreuth, Germany
1 h-index
3 publications
267 citations
Laboratoire d'Informatique pour la Mécanique et les Sciences de l'Ingénieur
Orsay, France
1 h-index
1 publications
132 citations
University of Warwick
Coventry, United Kingdom
1 h-index
1 publications
132 citations
1–5 of 5
Venues
- Journal of Fluid Mechanics
1 publications · 132 citations
1
h-index
- Journal of Advertising Research
JAR · 1 publications · 13 citations
1
h-index
- Journal of Retailing and Consumer Services
1 publications · 89 citations
1
h-index
1–3