Concepedia

Daniel Baier

DB

27

Publications

2.5K

Citations

19

H-Index

1998

Active since

Affiliations

University of Bayreuth(Current)

Brandenburg University of Technology Cottbus-Senftenberg

Karlsruhe Institute of Technology

Daniel Baier is an author at University of Bayreuth specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingConsumer ResearchBusinessEngineeringTechnologyUser ExperienceInnovationConsumer Behavior

Publications per year

1998–2025

27

Publications

27

How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions

Alexandra Rese, Daniel Baier, Andreas Geyer-Schulz et al. · Technological Forecasting and Social Change · 2016 · 444 citations

Marketing, User Perception, Engineering +15

Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets

Eleonora Pantano, Alexandra Rese, Daniel Baier · Journal of Retailing and Consumer Services · 2017 · 395 citations

Performance Studies, Engineering, Youth Markets +11

Chatbots in retailers’ customer communication: How to measure their acceptance?

Alexandra Rese, Lena Ganster, Daniel Baier · Journal of Retailing and Consumer Services · 2020 · 366 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +12

Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?

Alexandra Rese, Stefanie Schreiber, Daniel Baier · Journal of Retailing and Consumer Services · 2014 · 202 citations

Engineering, Consumer Research, Technology Adoption +16

Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States

Norman Shaw, Brenda Eschenbrenner, Daniel Baier · Journal of Retailing and Consumer Services · 2022 · 116 citations · Full text

Global Health, Covid-19 Pandemic, Online Shopping Continuance +6

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