Concepedia

Stefanie Schreiber

SS

2

Publications

646

Citations

2

H-Index

2014

Active since

Affiliations

Brandenburg University of Technology Cottbus-Senftenberg(Current)

Stefanie Schreiber is an author at Brandenburg University of Technology Cottbus-Senftenberg specializing in virtual reality, design, and technology.

Top concepts

DesignMarketingManagementTechnologyEngineeringUser ExperienceVirtual RealityExtended RealityAugmented RealityConsumer Research

Publications per year

2014–2016

2

Publications

2

How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions

Alexandra Rese, Daniel Baier, Andreas Geyer-Schulz et al. · Technological Forecasting and Social Change · 2016 · 444 citations

Marketing, User Perception, Engineering +15

Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?

Alexandra Rese, Stefanie Schreiber, Daniel Baier · Journal of Retailing and Consumer Services · 2014 · 202 citations

Engineering, Consumer Research, Technology Adoption +16

Rows per page

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