Alexandra Rese

How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions

Alexandra Rese, Daniel Baier, Andreas Geyer-Schulz et al. · Technological Forecasting and Social Change · 2016 · 444 citations

Marketing, User Perception, Engineering +15

Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets

Eleonora Pantano, Alexandra Rese, Daniel Baier · Journal of Retailing and Consumer Services · 2017 · 395 citations

Performance Studies, Engineering, Youth Markets +11

Chatbots in retailers’ customer communication: How to measure their acceptance?

Alexandra Rese, Lena Ganster, Daniel Baier · Journal of Retailing and Consumer Services · 2020 · 366 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +12

Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?

Alexandra Rese, Stefanie Schreiber, Daniel Baier · Journal of Retailing and Consumer Services · 2014 · 202 citations

Engineering, Consumer Research, Technology Adoption +16

Augmented reality tools for industrial applications: What are potential key performance indicators and who benefits?

Jérôme Jetter, Jörgen Eimecke, Alexandra Rese · Computers in Human Behavior · 2018 · 187 citations

Industrial Design, Technology, Industrial Applications +15