Concepedia

Lena Ganster

LG

1

Publications

366

Citations

1

H-Index

2020

Active since

Affiliations

University of Bayreuth(Current)

Lena Ganster is an author at University of Bayreuth specializing in digital marketing, interactive marketing, and user experience.

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Publications per year

2020–2020

1

Publications

1

Chatbots in retailers’ customer communication: How to measure their acceptance?

Alexandra Rese, Lena Ganster, Daniel Baier · Journal of Retailing and Consumer Services · 2020 · 366 citations

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