Concepedia

Purchase Intent Modeling

Purchase Intent Modeling is a predictive analytic framework that quantifies and forecasts the likelihood of a consumer engaging in a purchasing decision by synthesizing behavioral, demographic, and contextual signals within customer profiling and conversion analysis.

310

Publications

22.4K

Citations

850

Authors

441

Institutions

Publications per year

2017–2026

164

Parents

Publications

310

The effects of corporate social responsibility and price on consumer responses

Lois A. Mohr, Deborah J. Webb · Journal of Consumer Affairs · 2005 · 1.2K citations

, , +16

Online Display Advertising: Targeting and Obtrusiveness

Avi Goldfarb, Catherine E. Tucker · Marketing Science · 2011 · 827 citations · Full text

, , +14

What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value

Chin‐Lung Hsu, Judy Chuan‐Chuan Lin · Electronic Commerce Research and Applications · 2014 · 621 citations

, , +17

Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention

Ganesh Dash, Kip Kiefer, Justin Paul · Journal of Business Research · 2020 · 431 citations

, , +16

Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design

F. Thomas Juster · Journal of the American Statistical Association · 1966 · 423 citations

, , +17

1–5 of 310

Authors

850

  1. VG
    Vicki G. Morwitz

    New York University, United States

    6 publications · 851 citations

    6

    h-index

  2. IS
    Imam Salehudin

    University of Indonesia, Indonesia

    3 publications · 57 citations

    3

    h-index

  3. CL
    Cecilia Lindh

    Mälardalen University, Sweden

    3 publications · 132 citations

    3

    h-index

  4. DC
    David C. Schmittlein

    University of Pennsylvania, United States

    3 publications · 428 citations

    3

    h-index

  5. BA
    Bagus Adi Luthfi

    University of Indonesia, Indonesia

    3 publications · 57 citations

    3

    h-index

1–5 of 850

Institutions

441

  1. Pennsylvania State University

    State College, United States

    5 h-index

    14 publications

    381 citations

  2. Kansas State University

    Manhattan, United States

    5 h-index

    12 publications

    429 citations

  3. New York University

    New York, United States

    5 h-index

    5 publications

    681 citations

  4. University of California, Davis

    Davis, United States

    3 h-index

    4 publications

    146 citations

  5. National Bureau of Economic Research

    Cambridge, United States

    3 h-index

    3 publications

    931 citations

  6. University of Florida

    Gainesville, United States

    3 h-index

    8 publications

    473 citations

  7. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    4 publications

    470 citations

  8. The University of Queensland

    Brisbane, Australia

    3 h-index

    5 publications

    891 citations

1–8 of 441

Venues

  1. Journal of Marketing Research

    13 publications · 1.8K citations

    13

    h-index

  2. SSRN Electronic Journal

    Repository · 7 publications · 152 citations

    7

    h-index

  3. Journal of Retailing and Consumer Services

    8 publications · 361 citations

    7

    h-index

  4. Journal of Business Research

    JBR · 6 publications · 1.6K citations

    6

    h-index

  5. Journal of Product & Brand Management

    5 publications · 217 citations

    5

    h-index

1–5