Concepedia

Imam Salehudin

IS

Statistics

Publications

11

Citations

232

H-Index

11

Active since

2009

Affiliations

University of Indonesia(Current)

The University of Queensland

Imam Salehudin is an author at University of Indonesia specializing in consumer behavior, business, and consumer behavior analysis.

Publications per year

2009–2022

11

Publications

11

Halal Literacy: A Concept Exploration and Measurement Validation

Imam Salehudin · ASEAN Marketing Journal · 2013 · 45 citations · Full text

Social Sciences, Educational Measurement, Psychology +16

To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases

Imam Salehudin, Frank Alpert · Journal of Research in Interactive Marketing · 2021 · 29 citations

Business, Economics, Behavioral Economics +13

Halal Literacy: A Concept Exploration and Measurement Validation

Imam Salehudin · RePEc: Research Papers in Economics · 2009 · 28 citations · Full text

Social Sciences, Educational Measurement, Psychology +16

Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

Bagus Adi Luthfi, Imam Salehudin · SSRN Electronic Journal · 2011 · 21 citations · Full text

Business, Marketing, Marketing Management +14

Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

Imam Salehudin, Bagus Adi Luthfi · ASEAN Marketing Journal · 2013 · 21 citations · Full text

Business, Marketing, Marketing Management +14

1–5 of 11